Tivo strikes a marketing alliance with Best Buy (now you can’t skip Best Buy commercials?)

Silicon Valley video recording pioneer Tivo and Best Buy have struck an alliance in which Tivo’s digital video recorders will be heavily promoted at the electronics retailer’s stores, the New York Times reported . Tivo is developing a version of its set-top box, which records TV shows and lets consumers skip commercials, to be sold in 1,100 Best Buy stores. Those digital video recorders will allow Best Buy products and services to be advertised to Tivo subscribers on their home TVs.

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Tivo strikes a marketing alliance with Best Buy (now you can’t skip Best Buy commercials?)