Panavision’s future is in need of focus
July 20th, 2009 | Author: admin
The camera maker’s bright past has been overshadowed by heavy debt, CEO shake-ups and decreasing demand for its equipment as many filmmakers switch to digital technology. When producer John Wells was preparing to shoot his crime drama “Southland,” he chose a digital camera that few had heard of a few years ago. The Red One was inexpensive, easy to use and enthusiastically endorsed by his friend and director Steven Soderbergh, who used it to film his two-part movie last year about Che Guevara.
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Panavision’s future is in need of focus
