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The camera maker’s bright past has been overshadowed by heavy debt, CEO shake-ups and decreasing demand for its equipment as many filmmakers switch to digital technology. When producer John Wells was preparing to shoot his crime drama “Southland,” he chose a digital camera that few had heard of a few years ago. The Red One was inexpensive, easy to use and enthusiastically endorsed by his friend and director Steven Soderbergh, who used it to film his two-part movie last year about Che Guevara.
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Panavision’s future is in need of focus
Posted July 20th, 2009 in Business by admin. Tags: a-few-years, and-director, bright-past, Camera Maker, crime, Crime Drama, few-years, friend, guevara-, had-heard, his-friend, last-year, shoot-his, two-part-movie
