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It’s one thing when Internet companies like Facebook adopt OpenID , it’s another when a giant retailer like Sears Holdings Corporation embraces it. Sears has just announced that it will enable over 1 million monthly MySears and MyKmart visitors to use their Google, Facebook, MySpace, Twitter or other accounts to log into the community websites, enabling them to write product reviews and share information about products and services without the need to create a separate account. Customers will also get access to special offers and coupons in return for their participation in the community. For the integration, Sears teamed up with Viewpoints Network , a social technology and media company that recently integrated JanRain’s RPX solution into their online community and identification platform
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Can Sears Help OpenID Go Mainstream?
