BrightRoll says video ad profits are soaring
November 30th, 2009 | Author: admin
Watch Online
TV on Your PC
Watch
over 3,500 HD channels right on
your PC.
No hardware to install. No
bandwidth limits. No monthly fees.
Official Secret
Restaurant Recipes
Save money by
making your favorite
restaurant at
home!
Truth About Abs: Lose Your Fat
Discover the
food that burns belly fat.
Motivation
secrets for lifelong fitness
success.
The Simple
Golf Swing!
A repeatable
and simple golf swing that
your PC.
No hardware to install. No
bandwidth limits. No monthly fees.
Video ad network BrightRoll is seeing rapid revenue growth, according to third quarter financial numbers it just released. “Online video advertising is growing fast enough to make up for most of the fallout in display, email and other online businesses,” said chief executive Tod Sacerdoti. Additionally, campaign momentum is accelerating around its “performance pricing” structure, which includes CPE (cost per engagement), CPV (cost per completed video) and CPC (cost per click). The market’s growing due to the availability of more inventory, Sacerdoti said (BrightRoll claims to offer the largest selection of branded video ad inventory of any third party ad network), plus publishers’ ability to move their video ad content to higher monetized/trafficked areas due to better targeting capabilities
Read the original post:
BrightRoll says video ad profits are soaring