BrightRoll says video ad profits are soaring
November 30th, 2009 | Author: admin
Video ad network BrightRoll is seeing rapid revenue growth, according to third quarter financial numbers it just released. “Online video advertising is growing fast enough to make up for most of the fallout in display, email and other online businesses,” said chief executive Tod Sacerdoti. Additionally, campaign momentum is accelerating around its “performance pricing” structure, which includes CPE (cost per engagement), CPV (cost per completed video) and CPC (cost per click). The market’s growing due to the availability of more inventory, Sacerdoti said (BrightRoll claims to offer the largest selection of branded video ad inventory of any third party ad network), plus publishers’ ability to move their video ad content to higher monetized/trafficked areas due to better targeting capabilities
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BrightRoll says video ad profits are soaring
